This document provides guidelines for establishing and enforcing respective measures for brand protection. It supports the development of a brand protection strategy and describes a brand protection framework for the development, production, and distribution of products and documents.

Applying these guidelines throughout the product lifecycle can facilitate interaction between individualsand organizations involved in brand protection activities and can make brand protection procedures moreeffective and efficient.

This document is intended to support the brand owner’s business resilience, brand reputation, andbrand value, by protecting products, documents, and associated services from counterfeiting and otherinfringements.

Product Details

Published:

10/24/2024

ISBN(s):

9780539143317

Number of Pages:

28

File Size:

1 file , 1.5 MB

Product Code(s):

30422676, 30422676, 30422676

Note:

This product is restricted and cannot be purchased in the following countries Ukraine, Russia, Belarus